From the bestselling author of Talk Like Ted - how to get to master the art of persuasion. 'An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people and, crucially, with customers and investors in business.' Financial Times (Business Book of the Month) Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star. In Five Stars, you will learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
1893 Руб.
Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star. In Five Stars, you will learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
1243 Руб.
Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star. In Five Stars, you will learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable - not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age - the information economy - you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.
1243 Руб.
Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo's Talk Like TED. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable. Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
1729 Руб.
From small steps to giant leaps, A Galaxy of Her Own tells fifty stories of inspirational women who have been fundamental to the story of humans in space, from scientists to astronauts to some surprising roles in between. From Ada Lovelace in the nineteenth century, to the women behind the Apollo missions, from the astronauts breaking records on the International Space Station to those blazing the way in the race to get to Mars, A Galaxy of Her Own reveals extraordinary stories, champions unsung heroes and celebrates remarkable achievements from around the world. Written by Libby Jackson, a leading UK expert in human space flight, and illustrated with bold and beautiful artwork from the students of London College of Communication, this is a book to delight and inspire trailblazers of all ages. Packed full of both amazing female role models and mind-blowing secrets of space travel, A Galaxy of Her Own is guaranteed to make any reader reach for the stars.
4117 Руб.
Can a good company become a great one? If so, how? After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.
8440 Руб.
Good Practice focuses on the language and communication skills that doctors need to make consultations more effective, using five elements of good communication: verbal communication, active listening, voice management, non-verbal communication and cultural awareness. The Teacher's Book is an invaluable tool for anyone wishing to use Good Practice in the classroom. As well as guiding the teacher through the activities, each unit offers background information to the unit topic, notes on medical terminology, pronunciation guidance and suggestions for further reading. The Teacher's Book also offers 12 photocopiable related reading texts and photocopiable worksheets to use with the Good Practice DVD.
7042 Руб.
Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo’s Talk Like TED. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From "Unleashing the Master Within" and "Delivering Jaw Dropping Moments" to "Sticking to the 18-minute Rule" Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable. Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
732 Руб.
Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo’s Talk Like TED. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From "Unleashing the Master Within" and "Delivering Jaw Dropping Moments" to "Sticking to the 18-minute Rule" Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable. Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
732 Руб.
Good Practice is a course for doctors and medical students who need to communicate with patients in English; the course can be used in the classroom or for self-study. Good Practice focuses on the language and communication skills that doctors need to make consultations more effective, using five elements of good communication: verbal communication, active listening, voice management, non-verbal communication and cultural awareness. The course teaches learners how to sensitively handle a range of situations such as taking a patient history and breaking bad news, as well as preparing doctors for dealing with different types of patients. Good Practice demonstrates the impact of good communication on the doctor-patient relationship and enables students to become confident and effective practitioners in English.
8919 Руб.
Pat Peoples knows that life doesn't always go according to plan, but he's determined to get his back on track. After a stint in a psychiatric hospital, Pat is staying with his parents and trying to live according to his new philosophy: get fit, be nice and always look for the silver lining. Most importantly, Pat is determined to be reconciled with his wife Nikki. Pat's parents just want to protect him so he can get back on his feet, but when Pat befriends the mysterious Tiffany, the secrets they've been keeping from him threaten to come out . . . The Silver Linings Playbook is a touching and very funny novel, from the author of The Good Luck of Right Now.
1610 Руб.
An unforgettable thriller from an incredible new author, for fans of We Were Liars and Half Bad, reminiscent of The Virgin Suicides. Father wants sixteen-year-old Castley and her five siblings to hide from the world. Living in a falling-down house deep in the woods, he wants to bury their secrets where noone will ever find them. Father says they are destined to be together forever. In heaven. Father says the sooner they get there, the better. But Castley wants to be normal. She wants to kiss boys and wear jean shorts. Castley wants to live.
1887 Руб.
How do you build and sustain a great team? The Culture Code reveals the secrets of some of the best teams in the world - from Pixar to Google to US Navy SEALs - explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
2076 Руб.
THE GOOSEBUMPS MOVIE captures the chills, thrills, and giggles of Scholastic's original bestselling series. Jack Black stars as author R. L. Stine. With exclusive introduction from the REAL R. L. Stine! Plus eight pages of color pictures from the movie. Zach, 16, has just moved from NYC to a creepy small town. He soon realizes his new neighbor, Hannah (also 16), is in danger. When he tries to rescue her, he accidentally unleashes the monsters created and brought to life by her writer father, R.L. Stine. Now it's up to Zach, Hannah, and Stine to get the monsters back in their books where they belong. Can they stop the monsters... for good?
542 Руб.
THE GOOSEBUMPS MOVIE captures the chills, thrills, and giggles of Scholastic's original bestselling series. Jack Black stars as author R. L. Stine. With exclusive introduction from the REAL R. L. Stine! Plus eight pages of color pictures from the movie. Zach, 16, has just moved from NYC to a creepy small town. He soon realizes his new neighbor, Hannah (also 16), is in danger. When he tries to rescue her, he accidentally unleashes the monsters created and brought to life by her writer father, R.L. Stine. Now it's up to Zach, Hannah, and Stine to get the monsters back in their books where they belong. Can they stop the monsters... for good?
542 Руб.
He's the only one who can stop America's secrets from falling into enemy hands . . . Dominic Caruso, nephew to president Jack Ryan and operative for top secret intelligence agency The Campus, is working in India when a terrorist hit takes out his trainer. Caruso only just survives - barely intact. Back in Washington, they discover a mole has been leaking US secrets. Soon he is on the tail of Ethan Ross - a man who thinks he's too smart to ever get caught. But Ross has many more secrets on a micro-drive and when he decides to run, it's not just Caruso and the FBI on his trail. The Russians and a few angry terrorist groups will do anything to get to Ross - and the vital information he carries. So it's up to Caruso to get to Ross first... Support and Defend is a thrilling adventure you won't be able to put down.
2421 Руб.