Classic posters from the last 300 years and the stories behind them. Posters have always been designed to seek an immediate response. From the time when paper was first affordable, the poster has been used to provoke a direct reaction, whether a public appeal, a legal threat, a call to arms, or the offer of entertainment. Newspapers might have the advantage of ubiquity in spreading the word, but a poster could be tightly targeted by its location. Organised chronologically, 100 Posters That Changed the World charts the history of poster design from their earliest forms as a means of information communication to the more subtle visual communication of the 21st century. As printing became cheaper, posters were used for more than just promoting the capture of local villains or announcing government decrees. Advertisements took over, citing up-and-coming events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances. The technological leaps from engraving to aquatints to lithography, chromolithography and the offset press, all had their impact on what could be advertised by poster, and the art form took off spectacularly in the late 19th century with the influence of Lautrec and the Paris nightclubs. From then on, the poster became a sophisticated means of visual communication. In the West it was used to sell products - in the East it was used to sell regimes and control behaviour. Along with historic moments in poster evolution, 100 Posters That Changed the World charts the most impactful designs of the last 300 years - images that communicate a message whether commercial or political, images that sell a film, a musical, a cause or used for decoration, inspiration, motivation and affirmation. The affirmation for teenagers in the 1970s that Farah Fawcett was looking at you.
2755 Руб.
A concise and accessible pocket guide to the forces that have shaped world art. - Provides a compelling look at the ideas that have changed art through the millennia - Compiled as a mix of beautiful images and information text, this book covers the history of art in an innovative way - Illustrated with historical masterpieces and packed with fascinating contemporary examples - Concise edition from the bestselling 100 Ideas series - The perfect gift for art and history lovers alike From the earliest cave paintings through to the internet and street art, this inspiring book chronicles the 100 most influential ideas that have shaped the world of art. Arranged in broadly chronological order, it provides a unique and compelling take on the history of art. 100 Ideas that Changed Art shows how developments in materials and technology have radically changed the way that art is produced. Each entry explores when an idea first evolved and how it has resurfaced in the work of different artists up to the present day.
3221 Руб.
This Ladybird Histories Book is perfect for children learning about the First World War at school. It looks at life in the trenches, the countries that took part, where the battles took place and how the war changed the lives of people around the world. Packed full of interesting and entertaining details that will delight all readers - from lifestyles, battles, and important characters, to the influence that events in history have played on the world around us today. Everything you need to know about the First World War for school homework!
1711 Руб.
How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.
1198 Руб.
How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.
1198 Руб.
A unique history of humanity told through its seventeen defining equations; from Pythagoras to Calculus. From Newton's Law of Gravity to the Black-Scholes model used by bankers to predict the markets, equations, are everywhere - and they are fundamental to everyday life.Seventeen Equations that Changed the World examines seventeen ground-breaking equations that have altered the course of human history. He explores how Pythagoras's Theorem led to GPS and Satnav; how logarithms are applied in architecture; why imaginary numbers were important in the development of the digital camera, and what is really going on with Schrodinger's cat. Entertaining, surprising and vastly informative, Seventeen Equations that Changed the World is a highly original exploration - and explanation - of life on earth.
2125 Руб.
This is the fascinating story of the biggest band the world has ever known, told through the objects that were owned, used and inspired by John, Paul, George and Ringo. George's hand-painted guitar Rocky, John Lennon's Rolls-Royce, Paul McCartney's handwritten recording notes for 'Hey Jude', the ashtray from Abbey Road that Ringo kept beside his drum kit and many more iconic items from throughout the decade that the Beatles were together. Rare posters, unique items of clothing, tickets to their concerts, instruments played by them on the road and in the studio and many other personal possessions are included in the 100 objects that together tell you the story of the Beatles as never before. 100 objects that made the Beatles the Beatles.
1404 Руб.
Over two thousand years ago, one man changed the way we see the world. Since the dawn of civilization, humans had believed in the heavens above and the Earth below. Then, on the Ionian coast, a Greek philosopher named Anaximander set in motion a revolution. He not only conceived that the Earth floats in space, but also that animals evolve, that storms and earthquakes are natural, not supernatural, that the world can be mapped and, above all, that progress is made by the endless search for knowledge. Carlo Rovelli's first book, now widely available in English, tells the origin story of scientific thinking: our rebellious ability to reimagine the world, again and again.
4055 Руб.
100 of the most heroic, inspirational (and sometimes hilarious) animals from history There is no such thing as an ordinary animal. Every one has a heroic story to tell. Discover how... Able Seacat Simon rescued the crew of HMS Amethyst Bobby the Wonder Dog crossed a continent to find his family Galipolli Murphy carried 250 wounded soldiers to safety Pickles tracked down the stolen World Cup And the Tamworth Two managed to save their bacon Clare Balding's stories of daring, courageous, remarkable creatures who changed our world for the better: from the dog that inspired Lassie to the bear that fought the Nazis.
1848 Руб.
If you thought that it was a man's world, think again! 100 Women Who Made History is the exciting story of the women who changed the world. Get ready to meet some of history's wonder women. From super scientists like Marie Curie and Rosalind Franklin to clued-up creatives like Emily Dickinson and J.K Rowling. Celebrate centuries of brave and brilliant women with this visual educational book. Meet the most talented and famous women in history. Figures who changed politics, science, business, and the arts, to those who were exciting entrepreneurs and clever creatives. Discover the landmark moments in the lives of amazing historical women. Learn about leading ladies like Joan of Arc and Eleanor Roosevelt, and modern game-changers such as Maya Angelou, Angela Merkel, Serena Williams, and Malala Yousafzai. A rich history book for kids that explores the lives of each woman in detail with beautiful photography and quirky "bobblehead" illustrations that present history on an engaging and fun way.
2387 Руб.
Between 1914 and 1918, a conflict on an epic scale left an indelible mark on the memory of the world - the Great War. World War I: The Definitive Visual Guide takes you from the assassination of Archduke Franz Ferdinand to the Treaty of Versailles. Experience some of the most prominent battles, such as the Somme and Verdun, through compelling direct accounts from soldiers who fought as well as civilians who lived through the First World War. Get a close-up view of the impressive weaponry and equipment used throughout the war in photographic galleries and learn more about the key people, including David Lloyd George and Joseph Joffre. Each chapter begins with a map and visual timeline to set the scene for the events to follow, highlighting when, where, and why things happened and changed history as they did. A final section of the book features commemorations that took place 100 years after the war and memorials around the world built to honour those who died in the conflict. This is an engaging and visually stunning guide for anyone interested in learning more about the First World War, offering a true understanding of a war that changed the course of history.
8599 Руб.
'If I saw further than others,' said Sir Isaac Newton, 'it is because I was standing on the shoulders of giants.' 100 Great Scientists who Changed the World introduces one hundred of these giants and examines their achievements: the men and women who, often in the face of extreme scepticism or worse, have striven and succeeded in pushing back the boundaries of human knowledge. Ranging across the spectrum of scientific endeavour, from the cosmology of Copernicus and Galileo, through the medical revolutions of Hippocrates and Galen, it includes the fields of physics, biology, chemistry and genetics. This is the story of the ideas that have shaped the world today, and the ideas that will shape the future.
4102 Руб.
One of the last surviving members of the futurist generation, Bruno Munari has been the enfant terrible of Italian art and design for most of the twentieth century How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as 'the new Leonardo'. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
2568 Руб.
Discover the real history behind the Mayflower in this illustrated nonfiction storybook for kids ages 7 to 9, timed to coincide with the 400th anniversary of the Pilgrims' famous voyage to the Americas. Step on board the Mayflower and meet the amazing crew and passengers, from burly sailors to pilgrims, servants, orphaned children, and animals. Discover who the pilgrims were and why they chose to risk their lives to make the treacherous journey across the Atlantic, relive the ferocious storms as the Mayflower crested gigantic waves, find out what life was really like on board for the 102 passengers, and discover the secret history of the second ship, the Speedwell. Learn the real story of the Pilgrims' fateful landing on the shores of what is now Massachusetts. What happened when they met the tribes native to the area and how much truth is there in the Thanksgiving legend? Discover the hardships faced by the Pilgrims on their quest for a new life, and appreciate the sad reality of what happened in the devastating winter that followed their long and dangerous voyage. Beautifully illustrated with incredible cutaway diagrams of the ship, comprehensive maps, storylike narrative, and detailed timelines, this book brings the history of the Mayflower to life for a whole new generation. This stunning book makes the perfect gift to commemorate one of the most famous adventures in history in what will be an important year of remembrance.
1720 Руб.
Inventors are special people. They solve old problems with new ideas. Their inventions can help people or destroy them, but only the greatest ideas will change the world. 15,423 words. American English.
2141 Руб.
In 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every way. But they were both obsessed with the human mind - and both happened to be geniuses. Together, they would change the way we see the world.
721 Руб.